A new shop opening highlights Canary Wharf’s relevance as a family attraction and perhaps a destination in itself for style-conscious parents who want to go easy on the planet’s resources.
Review by Amelia Kassell from Wildlife of Hackney Wick
Canary Wharf, once the preserve of hard-pressed finance and business folk is having something of a renaissance. As more and more families choose the Wharf for its mix of shopping, culture and wide open, car-free spaces, so more family-friendly shops and restaurants are popping up to cater for them.
The latest newcomer in Cabot Place is Swedish children’s wear brand Newbie, an oasis of calm, soft colours and sweet clothes for babies and children from 0-8 years.
For those who love playful, floral designs, there are soft prints and delicate details on even the simplest everyday pieces. More adventurous looks include well-cut, versatile separates that are both stylish enough for a restaurant and durable enough for outdoor fun like tree climbing and puddle jumping.
But the stand-out pieces are the many gender-neutral styles; beautifully hand-drawn prints of foxes, deer and woodland creatures across everything from super soft pyjamas to thick, snuggly fleeces. They are well thought out elements of whimsy that transform practical pieces into clothes that kids will be clamouring to wear again and again.
My daughter gasped when I showed her the forest print pyjamas I brought back from the store opening event. Subtly monogrammed with her initials on the cuff, they feel luxurious and look effortlessly comfortable and cute.
For parents who seek out sustainable fashion for their children, Newbie has a strong focus on recycled and high-quality materials like organic cotton and RWS-certified wool. The fantastic finishes on seams and details mean that garments are designed to be passed down between generations. And Newbie go one step further: At Canary Wharf they are introducing their second-hand concept, PreLoved, that encourages customers to trade in their used clothes.
If you’re looking for a beautiful baby gift or timeless kids’ clothes that are as appealing to little ones as they are to their style-conscious parents, then Newbie is the perfect destination for your lunch hour or family weekend at the Wharf.
Location: Mall Level -1, Cabot Place, Canary Wharf, London, E14 4QT
Explore Amelia’s Instagram account – Wildlife of Hackney Wick for fashion and lifestyle inspo.